{"id":74172,"date":"2011-05-31T07:40:47","date_gmt":"2011-05-31T04:40:47","guid":{"rendered":"http:\/\/www.kirjastokaista.fi\/mark-bornemans-tips-for-library-marketing-2\/"},"modified":"2017-08-24T18:48:50","modified_gmt":"2017-08-24T15:48:50","slug":"mark-bornemans-tips-for-library-marketing","status":"publish","type":"post","link":"https:\/\/www.kirjastokaista.fi\/en\/mark-bornemans-tips-for-library-marketing\/","title":{"rendered":"Mark Borneman&#8217;s tips for library marketing"},"content":{"rendered":"<p>Has this ever happened to you? Library staff have an idea that they believe will really be helpful to the public, &#8217;if only we marketed it&#8217; and &#8217;if only we raised awareness through posters or an event&#8217;. In the interview Mark Borneman challenges us all to create new concepts and ways to market libraries. Which are the eight steps that you need to take to be a better marketer? You can also find inspiration by checking out Mark&#8217;s Prezi-presentation.<\/p>\n<p>Mark Borneman works as a communication &amp; marketing manager at DOK Library Concept Center, which in 2009 won &#8217;Best library of the Netherlands award&#8217; and was voted to be &#8217;the most modern library in the world&#8217; by USA research.<\/p>\n<p>Read more:<br \/>\n<a href=\"http:\/\/prezi.com\/ocopjctn0cu3\/helsinki-marketing-presentation-mark-borneman\/\">Helsinki marketing presentation &#8211; Mark Borneman<\/a><\/p>\n<p>Reporter: Virve Miettinen<br \/>\nFilming and editing: Jonni Tammisto<br \/>\nDate of filming: 26.5.2011<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has this ever happened to you? Library staff have an idea that they believe will really be helpful to the public, &#8217;if only we marketed it&#8217; and &#8217;if only we [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3265,3139],"tags":[18811,18812],"class_list":["post-74172","post","type-post","status-publish","format-video","hentry","category-communications-and-marketing","category-education-channel","tag-borneman-mark","tag-marketing","post_format-post-format-video"],"youtube_id":"","vimeo_id":"39045627","duration":"514","number_of_plays_sum":"417","videoembed_videoembed":"<iframe src=\"https:\/\/player.vimeo.com\/video\/39045627\" width=\"550\" height=\"315\" frameborder=\"0\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>","video_language":"english","video_thumbnail_large":"https:\/\/i.vimeocdn.com\/video\/269110364-bb19b9979ef0c4226d91b5aa6bcef8750f88304c741101655b6af5947f0fe703-d_640x360","video_thumbnail_medium":"https:\/\/i.vimeocdn.com\/video\/269110364-bb19b9979ef0c4226d91b5aa6bcef8750f88304c741101655b6af5947f0fe703-d_200x150","video_thumbnail_small":"https:\/\/i.vimeocdn.com\/video\/269110364-bb19b9979ef0c4226d91b5aa6bcef8750f88304c741101655b6af5947f0fe703-d_100x75","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - 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